This week, I broke down one of the most beautiful workspace brands on the internet. As someone who nerds out over premium desk setups, Grovemade has always been on my radar. Their handcrafted walnut desk shelves? Chef’s kiss 🤌 But when I visited their site to finally pull the trigger on a desk mat, their popup stopped me in my tracks. Let’s break down what’s killing their conversions—and probably yours too. My goal is to help you turn website traffic into cash through email lists that convert...
17 days ago • 4 min read
This week, I was excited to check out one of my new favorite keyboard brands. As a big workspace nerd, Naya made an amazing website! A quick look at their modular keyboards turned into a 90-minute deep dive. As always, I did a breakdown of their discount-focused popup strategy. Here’s what kills their conversions—and probably yours too. My goal is to help you turn website traffic into cash through email lists that convert without discount bribing. Let’s checkout Naya’s popup: Why Naya caught...
about 1 month ago • 3 min read
I just analyzed LitONES’s popup, and something immediately caught my eye. They’re sitting on a goldmine of remote work customers but their email capture feels like it was built in 2019. I spent almost 2 hours breaking down every piece of their popup strategy—from timing triggers to mobile experience—and found 4 major conversion leaks. I do this same analysis during strategy calls with consumer electronic and remote work tech brands. But because you’re subscribed to this newsletter, you’re...
about 1 month ago • 4 min read
I spent about an hour this week analyzing Yeelight’s email capture popup. They’re a reputable smart lighting brand but their popup has some gaps. What I’m about to show you is the same popup breakdown I use during my strategy calls with smart home and tech accessory brands. My goal is to help you turn website traffic into an email list that converts without training customers to wait for discounts. Alright, let’s check out Yeelight’s popup: Click to see a larger image Why Yeelight caught my...
about 2 months ago • 4 min read
This week, I dove deep into Oakywood’s website popup. What began as a quick look at wooden desk accessories became a 2-hour deep dive into their mystery discount popup strategy. What I’m about to show you is the same breakdown I provide during strategy calls with DTC Mac and remote work tech accessory brands. My goal is to help you turn website traffic into cash. My main focus is on building email lists that convert, without using discounts as bait. Ready? Here’s the Oakywood popup: Click to...
2 months ago • 4 min read
This week, I dove deep into Tomtoc’s website popup. What began as a quick look at laptop sleeves became a 90-minute deep dive into their discount-focused popup strategy. What I’m about to show you is the same breakdown I provide during strategy calls with consumer tech accessory brands. My goal? Help you turn website traffic into cash through email lists that convert without discount bribing. Ready? Here’s the Tomtoc popup: Click to see a larger image Why Tomtoc caught my attention Tomtoc...
3 months ago • 5 min read
Last week, I dove deep into Lofree’s website popup. I spent about 60 minutes analyzing their email capture strategy across both desktop and mobile. I was curious to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Ready? Here’s Lofree’s popup: Click to see a larger...
3 months ago • 4 min read
Last week, I took a long look at MagBak’s website popup strategy. I spent about 90 minutes looking at their method on desktop and mobile. I wanted to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Alright, let’s take a look at MagBak’s popup: Click to see a larger...
4 months ago • 4 min read
I just spent 75 minutes analyzing Swippitt’s popup strategy, and honestly? They’re making some expensive mistakes. For those who don’t know me, I help DTC tech brands turn traffic into cash through email lists that actually convert—without bribing people with discounts. My goal? Help you build email lists that sell through education, not desperation. OK, here’s Orbitkey's popup: Click to view a larger image About Swippitt Swippitt caught my eye because they’re tackling a universal pain...
4 months ago • 4 min read